The best thing you can do for your accounting firm is create valuable resources that people want to read.
Content marketing is how big companies grow so quickly online. They have big teams of content writers whose only jobs are to churn out content quickly. The good news is... so do we.
What does your accounting firm stand for? What makes it different? We help nail down your unique brand messaging, and use it to tell an engaging story online.
Clients don't hire the best accounting firm in the their area. They hire the most helpful one. Our job is to craft helpful, valuable resources that will attract and convert your most ideal leads.
Writing blogs without a purpose is pointless. Through a 365-day, SEO-driven content marketing strategy, we provide the answers that your ideal clients are searching for.
Content marketing is the process of creating & sharing valuable, useful resources (blogs, videos, tools & calculators) with the purpose of attracting more leads to your business. HubSpot is the leader in this space.
Content marketing is important for every business. Accounting firms can use content to share their knowledge, educate about services, build trust & relationships with prospects, and create a sense of community around their brand.
Depending on the level of service you sign up for, we will use content in the form of blogs, YouTube videos, reels, Facebook Ads, and more. The same content can be repurposed in many ways!
Our team does! The level of input you have when it comes to creating the content is completely up to you. The more input that you—the subject matter expert—has, the better.
That's for us to decide together! We'll start by coming up with a list of topics that are currently trending, thanks to our handy SEO tools. After that, we'll work together to understand what your clients have been asking for, what clients may find helpful, and go from there! We love to create guides, quizzes, calculators, and other interactive pieces that can truly help your audience.
We track the success of content in terms of how much traffic it drives to your website. You may be surprised to find out that the #1 driver of traffic to websites is content, not the website itself. That's why creating valuable, relevant content is so important for every small business.
The best place to start is by jumping on a completely free call to see if we're a good fit for working together.
We start every sales process off with a deep, 8-page analysis of your existing marketing tactics and future marketing suggestions. You'll get this before we even work together!
Once you sign the proposal, we'll schedule a kick-off meeting to get started. We'll meet weekly or bi-weekly to go over what we're working on so that every stays on the same track!