Everything you need to know about marketing for accountants, working with Markology, and what to expect.
Markology is the marketing agency built specifically for accounting firms. We’ve spent 7 years doing one thing: helping accountants get found on Google and AI search, and turning that visibility into booked calls and new clients. We’re not a generalist agency that dabbles in accounting. This is all we do.
Specialisation creates results generalists can’t match. We know the keywords your clients search. We know what Google and AI search reward in this space. We know what content converts. We’ve already done the hard work, so you don’t pay for our learning curve.
Markology was founded by Will and Whitney, two marketers who believed accounting firms deserved better than cookie-cutter agencies. They built Markology from the ground up, focused entirely on the accounting industry, and assembled a specialist team across SEO, content, ads, and AI search.
We work with accounting firms across the US, UK, Canada, and Australia. Our team is fully remote and distributed. We serve firms wherever they are, as long as they’re serious about growth.
Our core services include SEO, AI search visibility, content marketing, Google and Meta Ads, website design, and lead funnels. We also offer Markology Lite for firms wanting a done-for-you starting point at a lower investment.
Yes. We design and build websites optimised for conversions and built to rank on Google and AI search. Your site is the foundation of everything, so we treat it that way. Every page has a purpose: attract the right clients and turn visitors into leads.
Our full-service packages are built for firms serious about growth. Most clients invest between $1,500 and $5,000/month depending on scope. For earlier-stage firms, Markology Lite is a lower-cost entry point. Book a call and we’ll give you a straight answer on what makes sense for your firm.
Paid ads can drive leads within weeks. SEO and content typically shows meaningful movement in 3 to 6 months, with compounding results over time. AI search visibility can shift faster. We set clear expectations from day one so you know what to watch for and when.
Any agency that guarantees specific Google positions is misleading you. What we can guarantee: quality of work, full transparency, and genuine commitment to your outcomes. We share regular reporting so you see exactly what’s happening. Our 7-year track record in this niche speaks for itself.
Yes. We have documented results from accounting firms across multiple countries and firm sizes. We’ll walk you through relevant examples on your discovery call. We’re proud of the numbers.
Tools like ChatGPT, Google Gemini, and Perplexity now answer questions directly rather than just listing links. More people are asking: “Who’s the best accountant in [city]?” directly to AI. If you’re not showing up in those answers, you’re invisible to a growing segment of potential clients.
AI pulls from trusted sources: your website, review platforms, directories, and mentions across the web. Getting recommended requires strong content, a consistent online presence, and the right technical foundations. We’ve built real expertise here, specific to the accounting industry.
Both. Google still drives enormous volume. But AI search is growing fast, and the firms investing now will have a real edge in 12 to 24 months. The foundations largely overlap, so we build your presence for Google and AI search simultaneously.
Markology Lite is our done-for-you option for firms earlier in their growth journey or working with a smaller budget. You still get the Markology approach at a lower investment. Learn more about Markology Lite.
Yes. We’re building The Markology Claude Course: a step-by-step program to help accounting firms run their own marketing using AI. 7 years of what works, packaged into a framework you can apply yourself. Join the waitlist.
If you have the time and willingness to learn, DIY can work. If you want results faster and don’t want marketing eating your bandwidth, DFY is the better investment. Most firm owners find their time is better spent on clients. Book a call and we’ll be honest about which path makes sense for you.
Book a free 30-minute call. Straight answers, no sales pressure.
