Everything you need to know about marketing for accountants, working with Markology, and what to expect.
Markology is the marketing agency built specifically for accounting firms. We’ve spent 7 years doing one thing: helping accountants get found on Google and AI search, and turning that visibility into booked calls and new clients. We’re not a generalist agency that dabbles in accounting. This is all we do.
Specialisation creates results generalists can’t match. We know the keywords your clients search. We know what Google and AI search reward in this space. We know what content converts. We’ve already done the hard work, so you don’t pay for our learning curve.
Markology was founded by Will and Whitney, two marketers who believed accounting firms deserved better than cookie-cutter agencies. They built Markology from the ground up, focused entirely on the accounting industry, and assembled a specialist team across SEO, content, ads, and AI search.
We work with accounting firms across the US, UK, Canada, and Australia. Our team is fully remote and distributed. We serve firms wherever they are, as long as they’re serious about growth.
Our core services include SEO, AI search visibility, content marketing, Google and Meta Ads, website design, and lead funnels. We also offer Markology Lite for firms wanting a done-for-you starting point at a lower investment.
Yes. We design and build websites optimised for conversions and built to rank on Google and AI search. Your site is the foundation of everything, so we treat it that way. Every page has a purpose: attract the right clients and turn visitors into leads.
Our full-service packages are built for firms serious about growth. Most clients invest between $1,500 and $5,000/month depending on scope. For earlier-stage firms, Markology Lite is a lower-cost entry point. Book a call and we’ll give you a straight answer on what makes sense for your firm.
Paid ads can drive leads within weeks. SEO and content typically shows meaningful movement in 3 to 6 months, with compounding results over time. AI search visibility can shift faster. We set clear expectations from day one so you know what to watch for and when.
Any agency that guarantees specific Google positions is misleading you. What we can guarantee: quality of work, full transparency, and genuine commitment to your outcomes. We create your own real-time dashboard so you can see exactly what’s happening. Our 7-year track record in this niche speaks for itself.
Yes. We have documented results from accounting firms across multiple countries and firm sizes. We’ll walk you through relevant examples on your discovery call. We’re proud of the numbers.
Accountant SEO has its own rules. Search intent is highly seasonal (think tax season), the buyer is weighing trust and credentials as much as price, and Google holds financial ‘your money or your life’ pages to a higher quality bar. Because we focus exclusively on accounting and bookkeeping firms, we already know the keywords, the compliance-friendly language, and the content that converts a CPA’s prospects — instead of learning your industry on your dime.
Yes. A lot of accountant SEO is local — clients search for an accountant or CPA near them, so we optimize your Google Business Profile, build location-specific landing pages, and target city- and state-level keywords. Whether you serve one metro or several, we structure your SEO so you show up where your ideal clients are actually looking.
Our accountant SEO services cover the full picture: technical SEO and site health, keyword and competitor research specific to accounting and tax niches, on-page optimization, locally targeted service and city pages, and an ongoing stream of SEO content that answers the questions your prospects are searching. Everything is tracked in a live dashboard so you can see rankings, traffic, and leads — not vanity metrics.
The cost of SEO for accountants depends on how competitive your market is and whether you want SEO on its own or as part of a full marketing package. We build plans around your firm’s goals rather than selling one-size-fits-all retainers—our LITE package bundles monthly SEO with content and live reporting at a fixed monthly rate, and more comprehensive plans scale from there. Book a 15-minute call and we’ll quote based on your market and growth targets.
SEO for accountants is a compounding investment, not an overnight switch. Most accounting firms start seeing movement in rankings and organic traffic within the first few months, with meaningful lead growth typically building from around the six-month mark as your content library and authority grow. The exact timeline depends on your starting point, your local competition, and how aggressively you publish content — which is why we map realistic milestones for your firm from day one.
Tools like ChatGPT, Google Gemini, and Perplexity now answer questions directly rather than just listing links. More people are asking: “Who’s the best accountant in [city]?” directly to AI. If you’re not showing up in those answers, you’re invisible to a growing segment of potential clients.
AI pulls from trusted sources: your website, review platforms, directories, and mentions across the web. Getting recommended requires strong content, a consistent online presence, and the right technical foundations. We’ve built real expertise here, specific to the accounting industry.
Both. Google still drives enormous volume. But AI search is growing fast, and the firms investing now will have a real edge in 12 to 24 months. The foundations largely overlap, so we build your presence for Google and AI search simultaneously.
Unlike SEO, which is targeted at optimizing your firm’s presence in Google Search, Generative Engine Optimization (GEO) for accountants is a marketing strategy focused on getting your website cited by generative AI engines like ChatGPT, Claude, Gemini, and Perplexity. Fortunately, much of the foundational work required for traditional SEO can be directly leveraged to power a firm’s GEO strategy.
Markology Lite is our done-for-you option for firms earlier in their growth journey or working with a smaller budget. You still get the Markology approach at a lower investment. Learn more about Markology Lite.
Yes. We’re building The Markology Claude Course: a step-by-step program to help accounting firms run their own marketing using AI. 7 years of what works, packaged into a framework you can apply yourself. Join the waitlist.
If you have the time and willingness to learn, DIY can work. If you want results faster and don’t want marketing eating your bandwidth, DFY is the better investment. Most firm owners find their time is better spent on clients. Book a call and we’ll be honest about which path makes sense for you.
Often even more so. Smaller and solo firms usually rely on referrals, which are unpredictable and cap your growth — marketing for accountants gives you a steady, owned pipeline of leads instead. We built our LITE package specifically for firms that want professional marketing without an enterprise budget, so you can grow predictably without hiring a full in-house team.
AI marketing for accountants uses artificial intelligence to plan, produce, and optimize the marketing that grows your firm, from content and campaigns to how you show up in AI powered search. It’s not about replacing strategy with a robot. It’s about using AI to move faster and sharpen execution, while a team that drives the marketing for accounting strategy makes sure everything stays accurate, compliant, and on brand.
Yes, when it is done correctly. AI marketing for accountants focuses on your public-facing marketing—your website copy, ads, and content—and should never disclose your clients’ private financial records. Everything we publish is reviewed for accuracy and compliance before it goes live, which matters more in accounting than in almost any other industry.
Year-round wins almost every time. The firms that only turn marketing on before tax time compete against everyone else doing the same thing, at the most expensive and crowded moment of the year. Marketing for accountants consistently keeps your firm visible during the quieter months when advisory, bookkeeping, and planning clients are actually searching, so you head into tax season with a pipeline already full.
Not always. If your current site loads fast, explains your services clearly, and converts visitors into booked calls, we can market on top of it right away. If it’s slow, dated, or the messaging is off, fixing the foundation first protects every dollar you spend driving traffic to it. We audit the site before recommending any of our packages so you’re not paying to send visitors to a page that won’t convert.
A general agency has to learn your industry before they can market it — and many never quite do. We do marketing for accountants and only accountants, so we already understand your services, your compliance constraints, your seasonality, and what makes a CPA prospect actually book a call. That focus means less ramp-up, sharper messaging, and campaigns built on what we’ve already seen work across accounting and bookkeeping firms.
SEO is one piece. Full-service marketing for accountants also covers your website design and conversion, content marketing (blogs, lead magnets, email, social), paid advertising like Google and social ads, and lead funnels that turn website visitors into booked calls. You can take one service or let us run the whole engine — most firms see the best results when SEO, content, and ads work together.
Book a free 30-minute call. Straight answers, no sales pressure.
