Everything on the Markology blog is written for the owner of an accounting firm who wants more of the right clients. This page explains how our articles are written and checked, and how to tell us if we got something wrong.
Who Writes Our Articles
Our articles are written by Whitney Hesmer, the founder of Markology, and the Markology team. We only work with accounting firms, CPAs and bookkeepers, so we write about the marketing we do for them every week.
Whitney is a marketer. She isn’t an accountant or a CPA, and nothing on this site is tax, legal or financial advice.
Where Our Numbers Come From
When we share a result, it comes from a real client account. Traffic and lead numbers come from Google Analytics, Google Search Console and the live dashboards our clients log into. Keyword numbers come from SEMrush.
We describe clients in general terms, such as “a Texas accounting firm”, unless the firm has agreed to be named. A result for one firm doesn’t promise the same result for another.
How We Use AI
We use AI tools, including Claude, to help with research and drafting. A person on our team reviews and edits every article before it is published, and the opinions in it are ours.
Our Own Services and Pricing
Some articles mention Markology’s own plans. When they do, the prices and terms match what is on our pricing page.
Updates and Corrections
Marketing changes quickly on Google and AI search, so we update articles when the advice changes.
If you think we got something wrong, please email info@markology.io and we’ll look into it.