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New · Coming August The DIY Claude Marketing Course for accountants. 25 modules, 11 live at launch. Join the waitlist →
New Claude marketing course for accountants. Coming August 2026.

Run your accounting firm’s marketing with AI agents.

Your AI agents draft the blogs, posts, and newsletters in your firm’s voice. You approve from your phone in minutes. Leads come in while you stay focused on clients. Built on the system Markology has used for 7+ years to get accounting firms found and recommended on Google and AI search.

Something went wrong. Please try again, or email whitney@markology.io.
You’re on the list. We’ll reach out before launch with your founding member details.
See what’s inside →
7+
Years marketing accountants
25
Modules, 11 live at launch
$299
Per month, cancel anytime
claude code  ·  the claude marketing course
 claude /course progress
Loading course state for: Smith CPA & Co.
YOUR COURSE PROGRESS  25 MODULES · 11 LIVE
 01  Setup
 02  Foundation
 03  Messaging
 04  Website Conversion (in progress)
   05  Tracking
   06  SEO Research
   07  Technical SEO
 3 of 25 done  ·  new modules unlock every month.
 _

Built by the team behind the results

100+
Accounting firms grown
375%
Average lead growth
7 yrs
In the accounting niche
Google + AI
Where clients find them
Built for accountants

Do any of these
sound familiar?

Google Ads

Ever wanted to try Google Ads on your own but needed a little direction?

Email

Keep meaning to start a client newsletter and never quite get to it?

AI search

Noticed competitors show up in ChatGPT and wondered how they got there?

LinkedIn

Know you should post on LinkedIn but freeze on what to actually say?

Website

Wish your website booked calls instead of just sitting there?

Content

Started a blog post once, then watched it die in your drafts?

This course helps you
actually do it.

Every module turns one of these into a repeatable system you build with Claude and approve in minutes. You’re already using AI for client work. This points a little of it at your own marketing.

The math no accountant can ignore

Marketing used to cost
$5,000 a month.
Now it’s $299.

You know your write-offs cold. You know your break-even. Now look at the line item below for “marketing.” For a long time the only options were expensive. The course is the fourth option.

In-house marketing director $70K-$90K/yr + benefits
Generalist marketing agency $3K-$8K/mo + ramp time
Markology LITE (done-for-you) $1,699/mo
The Claude Marketing Course (DIY) $299/mo
The curriculum · 25 modules, 11 live at launch

Everything we use for clients,
built into a DIY monthly course.

If you’ve ever thought “we should really try that,” it’s in here. Google Ads, SEO, AI search, website, email, social, video, and outreach, all covered across the 25 modules. New ones open every month in the order that builds on itself, each drop sized to finish before the next one lands.

1

Live the day you join

Unlocks day one

Wire Claude into your firm, lock your strategy and voice, build the site that books calls, get found on Google and AI search, and get your first content and social live. Every piece is researched and fact-checked against current tax law before it reaches you. All eleven open the day you join.

01Getting started

Setup

Hire your marketing department, then set it up

Live at launch16 videos
02Strategy

Foundation

The marketing brain shift, then your firm's own DNA

Live at launch10 videos
03Messaging

Messaging

What you actually say and why it matters

Live at launch13 videos
04Conversion

Website Conversion

What separates converting sites from vanity sites

Live at launch14 videos
05Measurement

Tracking

Measurement wired before you spend on channels

Live at launch10 videos
06Search

SEO Research

What your ideal clients search on Google and AI search

Live at launch12 videos
07Technical

Technical SEO

The plumbing that lets Google and AI read your site

Live at launch8 videos
08AI search

AI Search + Authority

Everything your site needs to be recommended by AI

Live at launch10 videos
09Local

Local SEO

Showing up for the firms down the road from you

Live at launch8 videos
10Content

Content + Writing

A monthly rhythm that sounds like you, not like AI

Live at launch11 videos
11Channels

Social Media

The two or three platforms your clients actually open

Live at launch7 videos
2

Month 2

Unlocks month 2

Paid search, and the tracking that tells you whether it worked.

12Paid search

Google Ads

Paid search, only once the rest is working

Drops later6 videos
13Tracking

Google Tag Manager Setup

Ads-grade tracking, wired properly

Drops later4 videos
14Reporting

Reporting

Reading the numbers and deciding the move

Drops later3 videos
3

Month 3

Unlocks month 3

Email, the thing worth an email address, and paid social.

15Email

Email

The highest-margin channel a firm has

Drops later6 videos
16Lead gen

Lead Magnets

Something worth an email address

Drops later3 videos
17Nurture

Nurture Funnels

Staying in front of people who are not ready yet

Drops later4 videos
18Paid social

Meta Ads

Facebook and Instagram, for the firms it suits

Drops later5 videos
4

Month 4

Unlocks month 4

Video without a studio, and the monthly room full of prospects.

19Video

Video

YouTube and short-form, without a studio

Drops later8 videos
20Webinars

Monthly Webinars

One room, a dozen prospects, once a month

Drops later5 videos
5

Month 5

Unlocks month 5

The recurring agents that keep it all moving on their own.

21Recurring

Monthly SEO

The recurring agent that keeps SEO moving

Drops later4 videos
22Communities

Advanced Reddit Strategy

Being useful where your clients already complain

Drops later4 videos
6

Month 6

Unlocks month 6

Outreach, cold email done cleanly, and your practice stack wired in.

23Outreach

Outreach / PR

Podcasts, partnerships, and press that fits a firm

Drops later5 videos
24Cold email

Cold Email

Done cleanly, or not at all

Drops later4 videos
25Tools

Integration with CRM / Existing Tools

Hook Claude into the tools you already run the firm on

Drops later5 videos

New modules unlock on the first of each month. You keep everything you’ve unlocked for as long as you’re a member. Same $299/month, whether you’re on month one or month five.

How you run it

Two ways to use it.
Same $299/mo.

You go through the foundations of marketing either way. The difference is what you do with them: stand up AI agents that run your marketing on a weekly loop, or open Claude and run one task whenever you need it. Switch any time.

Set it and approve

Build your
AI agents.

Full system  ·  routines + approvals

Stand up the automated marketing department. Your agents draft the blog, the LinkedIn post, and the newsletter on a weekly loop. You get one email, open your portal, and approve. The system keeps you found and recommended on Google and AI search while you stay on client work.

  • Weekly routines that draft, queue, and wait for your sign-off
  • One email, one board, three taps to approve the week
  • Built to bring leads in on Google and AI search
  • Nothing publishes without you. Ever.
$299/month  ·  cancel anytime
On demand

Run one
task.

Standalone skills  ·  90 sec to 4 min each

Some weeks you just need one thing. Open Claude, ask for a blog, a LinkedIn post, a newsletter, or a website audit, and get a finished draft back in minutes. No system to maintain. Run a skill, take the deliverable, get back to your day.

  • Every skill works as a standalone command
  • Write one blog, draft one newsletter, audit one page
  • Bring leads in without building the full loop
  • Same firm voice, same approval gates
$299/month  ·  cancel anytime
How it works in practice

Choose to automate your
marketing work with
AI agents.

Here’s an actual Monday. Your firm. Your name. You’ve already made coffee. You’re about to spend twelve minutes on marketing for the entire week.

One monday morning
8:42 AM to 9:14 AM
5
Steps
12
Minutes total
3
Approvals
8:42
AM
Step 01

You see the email

One email from your marketing system. Subject: “3 things waiting for your review.” It lists a blog, a LinkedIn article, and your June newsletter. You tap “Open Content Board.”

M
Markology Marketing
to me
8:42 AM
📋 3 items waiting for your review

Your marketing board has 3 items ready for your sign-off. Each takes 2 to 3 minutes to review.

BLOG5 Tax Deductions Austin Restaurant Owners Miss
LINKEDINQuarterly Reviews Beat Year-End Scrambles
NEWSLETTERJune: OBBBA Changes and Your Tax Return
Open Content Board →
8:43
AM
Step 02

Your Content Board opens

You’re inside your Content Board. Three cards are waiting in review. You tap the first row’s title. Google Docs opens to the blog draft on your phone.

8:43
📋
Content BoardYour marketing portal
↗ ⋮
In review · 3
Blog5 tax deductions restaurant owners missApprove
LinkedInQuarterly reviews beat year-end scramblesApprove
NewsletterJune: OBBBA changes and your returnApprove
8:46
AM
Step 03

You read the blog

1,250 words, in your firm’s voice. You read it in 3 minutes. It sounds like you. You’d publish this exact thing if you’d written it yourself.

8:46
📄
Blog #1 · Tax DeductionsGoogle Docs
↗ ⋮
5 Tax Deductions Austin Restaurant Owners Miss
By Smith CPA & Co. · 3 min read · Drafted Jun 21

If you run a restaurant in Austin, hiring the right CPA is one of the highest-leverage decisions you’ll make in your first 3 years.

The wrong one costs you in two ways: thousands in missed deductions, and the slow drag of always rebuilding if your books aren’t right.

What to ask before you hire

[draft continues 1,150 more words]

9:11
AM
Step 04

You tap approve

Back to your board. You tap the card sitting in review, read it, and tap Approve. It moves to Approved. Repeat for each piece.

9:11
📋
Content BoardYour marketing portal
↗ ⋮
In review · 3
Blog5 tax deductions restaurant owners missApprove
LinkedInQuarterly reviews beat year-end scramblesApprove
NewsletterJune: OBBBA changes and your returnApprove
9:14
AM
Done.

All 3 approved. You’re done.

Three taps total. Your board is clear. You close your phone and get back to client work. Your marketing for the entire week is finished.

9:14
📋
Content BoardYour marketing portal
↗ ⋮
Approved · 3
Blog5 tax deductions restaurant owners missApproved
LinkedInQuarterly reviews beat year-end scramblesApproved
NewsletterJune: OBBBA changes and your returnApproved

Your total time this week: 12 minutes. The system did the typing. You did the approving.

12
Minutes per week
4
Min avg review
1
Gesture to approve
Approvals made easy

Everything waiting on you,
in one place.

Every piece is researched and fact-checked against current tax law before it lands in your queue. So your review is fast: you won’t learn a new app or log into another platform. Open a card, read it, tap Approve. That is the whole review.

📋
Markology · Content Board Your marketing portal
Share
Business DNAContent BoardVoice LibraryReportsRoutinesAI Search Check
Ideas2
BlogYear-end payroll checklist
BlogS-corp reasonable salary
Drafting1
BlogQuarterly estimates, explained
In review3
Blog5 tax deductions restaurant owners missApprove
LinkedInQuarterly reviews beat year-end scramblesApprove
NewsletterJune: OBBBA changes and your returnApprove
Approved1
BlogBookkeeping for therapists
4 min
Average weekly review pass
Your phone
Between meetings, on the train
One tap
Tap row. Read. Tap Approved.
Your Drive
Your data, your account, your control
The standalone skills

Every skill
works on its own.

You don’t have to run the whole system. Some weeks you just need one thing: open Claude, run the skill, and a finished draft comes back in minutes. Here are five you’ll reach for most.

/blog-draft
3 min

“Write a blog about tax mistakes restaurant owners make.”

You get back a 1,250-word draft in your firm’s voice. Declarative + question H2s, direct-answer openers, keyword anchors. Ready to paste into your CMS.

/social-monthly
2 min

“Draft a LinkedIn post about the most common payroll mistake.”

You get back a post, a caption, and 3 hashtag options. In your voice. No “Did you know…?” Just plain expert framing.

/website-audit
4 min

“Audit my homepage for a CPA serving contractors.”

You get back a diff of what’s working vs what’s drifted, plus a revised hero block. Read it, take what helps, leave what doesn’t. No subscription required.

/monthly-metrics
90 sec

“Pull my top search queries from this month.”

You get back five numbers: traffic up or down, the queries earning you clicks, your biggest opportunity, and what to do about it next month.

/newsletter-draft
3 min

“Draft a June newsletter about estimated tax deadlines.”

You get back a subject line, preview text, and a 400-word body. Paste it into Mailchimp. Send. The whole task done in less time than making a sandwich.

This is what one skill looks like

You type the command.
You get the deliverable.

No prompt engineering. No back-and-forth. No “make it sound less AI.” Every skill is a standalone command Claude already knows how to run. Ask for it, walk away for two minutes, come back to a finished draft saved in your Drive.

claude code  ·  ~/marketing
 /blog-draft Write a blog post about Q4 tax prep for small business owners.
  Running skill: blog-draft  ·  using your firm voice profile
  Pulled firm voice profile (Smith CPA & Co.)
  Drafted 1,247-word blog post in your voice
  Mixed declarative + question H2s, direct-answer openers
  Added internal links to /tax-planning and /small-business-accounting
  Created Google Doc in your Drive
📄  Q4 Tax Prep Checklist for Small Business Owners  ·  1,247 words  ·  saved to Drive
Open Draft Add to Content Board Schedule for Oct 1
 Total time: 47 seconds. No routine. No board. Just the draft.
 _
47 SEC
From ask to draft
1 CMD
No prompt engineering
YOUR VOICE
From your firm profile
YOUR DRIVE
Saved in your account
Whitney Hesmer, Markology founder
Whitney HesmerFounder, Markology
Seven years running marketing for accounting firms

The system the course teaches is the same one we run every week.

Markology has worked with accounting firms nationwide since 2019. Local CPAs, niche specialty firms, multi-location practices. You’re not learning theory from someone who read about accountants. You’re learning the literal playbook from the people who execute it for paying agency clients right now.

7+
Years in accounting marketing
100+
Firms grown
100%
Accounting-only focus
What you get every month

New skills
every month.

Google changes. ChatGPT changes. Mailchimp redesigns its dashboard. The course updates in lockstep. Every month brings a fresh set of cut-and-paste skills you drop into your Claude. Done.

/blog-draft /linkedin-post /newsletter-draft /website-audit /monthly-metrics /gbp-post /review-response /email-sequence /competitor-scan /ai-visibility-check /blog-draft /linkedin-post /newsletter-draft /website-audit /monthly-metrics /gbp-post /review-response /email-sequence /competitor-scan /ai-visibility-check
/podcast-pitch /case-study /referral-ask /carousel-draft /youtube-outline /cold-email /schema-inject /keyword-cluster /llms-txt-update /service-page-audit /podcast-pitch /case-study /referral-ask /carousel-draft /youtube-outline /cold-email /schema-inject /keyword-cluster /llms-txt-update /service-page-audit
📅
Monthly live Q&A with the Markology team.
One hour, live, every month. Bring your firm, your campaigns, your results. Ask anything.
Honest fit-check

Who this course is for.
And who it isn’t.

Built for you if you are
  • A CPA, EA, bookkeeper, or fractional CFO with your own firm
  • AI-curious or already using ChatGPT or Claude in your week
  • Spending zero on marketing and feeling it, or spending too much and unsure what’s working
  • Comfortable opening a draft and editing it
  • Willing to read a draft Claude wrote and improve it before it goes live
  • Open to one piece of marketing this weekend, more next month
Not built for you if you
  • Want a hands-off, done-for-you service. That’s Markology LITE, $1,699/mo.
  • Want one-on-one weekly calls and a custom strategy. That’s the agency tier.
  • Want to never look at your firm’s marketing again, ever
  • Are looking for “AI tricks” or growth-hack one-offs
  • Have never opened Google Drive and never want to
Trusted by accountants

The firms we work with
say it best.

Real reviews from accounting firms we’ve grown. The course hands you the exact system behind these results.

“They consistently delivered high-quality work on time, often going above and beyond.”

John Wazydrag, CPA
Co-founder of Equivion

“Actually gets you leads, not just looks pretty.”

Rachel Smith
Owner of Books on Point

“The Markology team is just great at making sure things happen in the best way possible.”

Maria & Denise
Co-founders of Urban Way Collective

“We have so many leads, it’s kind of crazy!”

Toni Cameron, CPA
TL;DR: Accounting
Before you join

Questions,
answered.

Do I need to know how to code?
No. Everything runs through plain typed instructions in Claude Code. If you can write an email, you can run it. We walk you through every setup step, click by click.
Do I need my own Claude subscription?
Yes, you bring your own Claude account. In the first module we show you exactly which plan to get and how to connect it, so you are up and running the same day.
What’s the difference between Claude Code and ChatGPT?
ChatGPT answers questions in a chat window. Claude Code actually does the work: it drafts, files, schedules and connects to your tools, so your marketing gets built, not just talked about.
How long does setup take?
Most firms are set up in an afternoon. The first three modules get Claude configured for your firm, your tools and your voice before you publish a single thing.
What exactly do I get when I join?
25 modules that take you from install to a running marketing operation, new skills added every month, and a monthly live Q&A with the Markology team.
Will this actually get my firm found?
That’s the whole point. The system is built to get accounting firms found and recommended on Google and AI search, the same approach we’ve used for 100+ firms over the last 7+ years.
Can I cancel anytime?
Yes. It’s month to month at $299 and you can cancel whenever you like. Founding members keep their rate for as long as they stay subscribed.
Is this only for US firms?
No. We work with accounting firms across the US, UK and Australia, and the course works the same wherever your firm is based.
Launching August 2026

Get in early.
Hold your founding
member pricing.

Public launch is August 2026 at $299/month. Get in early to lock in the launch rate before pricing rises, and get the first look at every new skill we drop.

Early access First to every new skill Locked-in $299 rate Monthly live Q&A No obligation
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