Content that does the selling for you.

The best thing you can do for your accounting firm is create valuable resources people actually want to read. We write them, publish them, and turn them into leads on Google and AI search.
A marketing secret

How big firms grow so fast online.

Big companies grow online because they have whole teams of writers whose only job is to publish helpful content, fast. The good news: so do we. We give your firm that same content engine, for less than the cost of one employee.

A content engine, run for you

What makes Markology different

We write what's in your brain.

Your firm has a real point of view on every topic that matters to your clients. The position you’d take on S-corp timing for a client earning $80k. The way you’d actually answer the entity-structure question on a discovery call. The story you’d tell about the amended return you caught that saved a client $40k. That perspective is the content that earns trust and ranks in Google and AI search. And it lives in your head.

We built a system that gets it out.

A Voice Library built from your lived experience.

Every piece we publish starts from your firm's actual advice and real examples. Your voice on every topic, your positions, your stories. We handle the structure, the SEO, the publishing cadence, and the cross-channel distribution. You stay focused on the work.

Tax law gets extra layer.

For anything that touches IRS guidance, state code, or compliance specifics, we add a verification step so accuracy never depends on memory. Everywhere else, your perspective is the asset.

How we do it.

We built proprietary software that lets us capture and structure your point of view at scale. You don't write. You don't outline. You don't sit with a marketing person for two hours every week.

/
Founder-Voice Library
Smith & Associates CPA
441
Topics in library
23
In draft
203
Published
40
Posts this year
36
Topics / month
137
Client topics shared
Topics in the library

203 showing. Filter by “tax prep accountant” readings.

S-Corp Election Timing
55
INstallment Sales
44
Owner Pay & Reasonable Salary
31
Practice Startup Tax
30
LLC to S-Corp
28
Hiring W-2 vs 1099
17
Year-End Tax Planning
17
S-Corp Bookkeeping
14
Client Tax Payments
12
Variable Compensation
9
QBI Deduction
7
Augusta Rule
5
Filter by type
All
Founder-Voice
Content Ready
Tax Accuracy
IRS
Social
Library entries

312 total — showing 3

Founder-Voice

Jun 12, 2025

The S-Corp question comes up on almost every discovery call. And the answer is never yes or no — it depends entirely on the net profit number. The threshold we use internally is around $50,000 in net profit before it makes sense to elect, and even then you have to factor in state-level compliance costs which can eat the savings in certain markets. I always tell people: the math has to work before the entity does.

S-Corp Election Timing

12 reactions

Content Ready

Jun 5, 2025

One of the first questions a new client asks is how to pay themselves. It sounds simple, but the reasonable salary question for an S-Corp owner is one of the most litigated areas in small business tax. We don’t pick a number that just feels good. We look at industry comp data, net profit margins, and build the case before we file. The IRS has gotten significantly more aggressive here in the last three years.

Owner Pay & Reasonable Salary

9 reactions

Tax Accuracy

May 28, 2025

The Augusta Rule is one of those strategies that sounds great at a conference and causes problems in practice. Section 280A lets you rent your home to your business for up to 14 days tax-free. But the documentation requirements are specific, you need a legitimate business purpose, and the IRS knows this one well. We use it selectively and only when the paperwork is airtight. It is not a blanket recommendation.

Augusta Rule

8 reactions

One idea, everywhere

From blog draft to your whole feed.

Every week we take one idea and turn it into published, promoted content. Here’s the journey of a single post.

Step 1
Draft
Quarterly Estimated Tax Deadlines

Google Docs · Draft

Quarterly Estimated Tax Deadlines Every Business Owner Should Know
Written by our team · 1,400 words
Step 2
Published
yourfirm.com/blog
Blog quarterly taxes
Quarterly Estimated Tax Deadlines Every Business Owner Should Know
Live and indexed on Google and AI search
Step 3
Linkedin
YF logo
Your Firm

Tax & Advisory

Business owners: April 15 is coming up. Here are the quarterly estimated tax deadlines for 2026, and how to never miss one again.

Social tax deadline
Curious how well we write?

Real client feedback on our content writing

Here are real comments straight from Asana that our Markology clients have left after reviewing our content.

Whitney Hesmer, founder of Markology
Whitney Hesmer
Founder
The people behind it

A senior team writing in your voice.

Your content is never outsourced to a junior or churned out by a bot. A senior, in-house team learns your firm and publishes in your voice, week after week.

images (5)
1710253985469
The essentials

Everything you need to know about content.

What is content marketing?

Creating and sharing valuable resources (blogs, videos, tools, calculators) that attract more leads to your business and get your firm found on Google and AI search.

Why does it matter for accountants?

Content lets your firm share knowledge, explain services, build trust with prospects, and create a sense of community around your brand, long before the first call.

What's included in the service?

Three things. First, we nail down your firm’s brand messaging and story. Second, we build genuinely helpful guides, quizzes, and calculators that attract and convert your best leads. Third, we run a 365-day, SEO-driven content plan that answers the exact questions your clients are already searching for.

What's a voice library?

It’s the foundation of everything we publish for you. Every piece starts from your firm’s actual advice, real examples, and the positions you’d take in a client conversation. We capture and structure your point of view using proprietary software, so you don’t write, outline, or sit with a marketing person for two hours every week.

How do you handle tax law accuracy?

For anything that touches IRS guidance, state code, or compliance specifics, we add a dedicated verification step so accuracy never depends on memory. Everywhere else, your perspective is the asset.

How do you use the content?

Depending on your plan, the same piece becomes a blog, a reel, a YouTube video, a social post, and ad creative. Write once, repurpose many ways.

Who makes the content?

Our team does. How much input you have is up to you. The more you share as the subject-matter expert, the sharper the result, but you never have to write a word.

What kind will we create?

We decide together. We start with trending topics from our SEO tools, layer in what your clients keep asking, and build guides, quizzes, and calculators that genuinely help.

How do you track success?

By the traffic and leads it drives. The number-one driver of traffic to most sites is content, not the homepage, so we measure exactly what each piece brings in.

Ready to publish content that converts?

Start creating content that attracts leads

Book a free 30-minute call and we’ll show you exactly what a content engine would do for your firm on Google and AI search.

“I have a waitlist of so many leads, it's kind of crazy!”

Toni Cameron, Owner · TL;DR: Accounting, Washington