100+ accounting firms grown. 7+ years working in this niche. Everything we do is aimed at one thing: getting your firm to show up and get chosen on Google and AI search.
If a prospect searches “accountant for my restaurant” or “best CPA near me” and your firm doesn’t appear, you don’t exist to them. SEO is how we change that: getting your firm in front of high-intent prospects at the exact moment they’re ready to hire.
Average organic growth for accounting firms we work with on Google and AI search.
Six disciplines we run together, all aimed at one thing: getting your firm to show up and get chosen on Google and AI search.
A thorough baseline: where your site stands today, what your competitors are doing, and exactly what it will take to get your firm found on Google and AI search.
We map the exact search terms your ideal clients use, from niche-specific phrases to location-based searches, and build your strategy around them.
Every page, title, heading, and meta description written and structured to signal relevance to Google. Content that answers what prospects are actually asking.
Site speed, crawlability, Core Web Vitals, schema markup. The foundation Google checks before showing your firm to anyone.
Credible backlinks from accounting and finance publications. No black-hat tactics: only quality placements that improve how Google and AI search view your firm.
Google Business Profile, local citations, and location-based content that put your firm on the map for clients searching nearby on Google and AI search.
Curious about our results? These dashboards come straight from real client data in 2025 and 2026.
A therapist hub paired with Seattle service pages. The salary post is the top-funnel magnet (10,000+ monthly impressions in Search Console). The service and bookkeeping pages convert.
A tax-event content engine pointed at Silicon Valley equity comp: RSU cost basis, ISO and NSO tax, AMT, tender-offer mechanics. Each new vesting event or named-company liquidity event gets its own quickly-indexed post.
A comparison-vs-Heard hub anchors the funnel and intercepts users mid-research. Profitability and CFO-for-therapists pages handle top-funnel education and convert.
A practice-economics hub (EBITDA, valuation, build-out cost, net-income benchmarks) plus an “AI tools for dentists” cluster timed to the 2024 and 2025 dental-AI wave.
A tight homepage and Fort Worth service-page combo built for exact-match local queries. Every variation a Fort Worth searcher might type is mapped to a page targeting it directly.
A pillar page on Cape Cod accounting firms plus service pages for tax prep, payroll, and small-business accounting, each targeting an exact-match local query. Brand-name pages stay locked at #1 so referred prospects never get hijacked by directory sites.
What accounting firm owners say a few months after their firm starts showing up on Google and AI search.
The same process we’ve used with 100+ accounting firms to get them found and chosen on Google and AI search.
We start with a full SEO audit: your current visibility, your competitors, and the keyword gaps that represent your biggest opportunities. Everything your firm needs to get found on Google and AI search, mapped out in week one.
We build and publish the pages, content, and technical fixes your site needs. Every piece is written for your niche, structured for search, and optimized for the specific clients you want to attract.
Monthly reporting, backlink campaigns, and continuous optimization. You see exactly where your firm is being found on Google and AI search, and where we're pushing next.
Run it yourself with our course, hand off the essentials with Lite, or let our agency manage everything. Every plan is built only for accounting firms.
Learn to run your firm’s marketing yourself with Claude. A full foundations course, plus a new AI skill every month.
Your hands-off marketing arm. Leaner scope and price, we run the essentials that get your firm found on Google and AI search.
The complete done-for-you marketing arm. SEO, content, ads, social, and email, fully managed by our team.
The questions accounting firm owners ask us most about SEO, search, and getting found by the right clients.
SEO for accountants is the work of getting your firm found on Google and AI search when potential clients look for the services you offer. It covers your website, the content you publish, and the technical signals search engines use, all tuned to the searches your ideal clients actually make. You’ll also hear it called accountant SEO or CPA SEO: same discipline, same goal of putting your firm in front of the right searches.
In practice it comes down to three things. Your site has to load fast and be readable by a crawler. Your pages have to answer the questions your prospects actually type. And other credible sites have to link to you, because that’s still how Google decides who to trust.
What’s changed is the second search box. Prospects now ask ChatGPT or Perplexity for an accountant, and those tools pull from the same content. That’s why we treat getting your firm cited in AI search as part of the same job rather than a separate service. SEO is one piece of the bigger picture, which we lay out in our complete guide to marketing for accountants.
Most firms now get chosen the same way every other business does: a prospect searches Google or asks an AI tool for a recommendation. SEO for accounting firms makes sure your firm is the one that shows up and gets recommended, so you bring in qualified leads without relying on referrals alone.
Referrals still work. They just don’t scale, and they don’t reach the owner who has already decided to switch firms and is looking at options on a Sunday night.
The firms that win these searches tend to be specific. A page about accounting for dental practices does better than a page about accounting, because it matches what the person typed. That’s why we start with your niche instead of your service list.
The audit comes first. There’s no point publishing content on a site Google can’t crawl properly. We check indexation, page speed, internal links, and whether your service pages are aimed at terms that have real search demand behind them.
From there the work runs on two tracks. On-page and technical fixes make what you already have rank better. New content goes after searches you don’t cover yet, which is usually where the largest gaps sit. Most firms are surprised by how much of the first few months is spent on content built for their niche rather than technical work.
The honest answer is that it depends on where you’re starting. A firm with an established domain and a crawlable site moves faster than a brand-new domain with five pages on it.
Seasonality matters too. Search demand for accounting services swings hard around filing deadlines, so a flat month in May isn’t the same signal as a flat month in January. We broke the timeline down month by month in how long accounting firm SEO takes.
There’s a practical reason to run both. Ads tell you within weeks which search terms actually produce enquiries. That data tells us which pages are worth building, so the content plan isn’t guesswork.
The trade-off is what happens when you stop. Turn ads off and the leads stop that day. Stop SEO work and the pages you’ve already earned keep bringing people in, though they’ll slowly lose ground to firms still publishing. If you’re deciding where the first ad dollar goes, we compared the two platforms in Facebook vs Google Ads for accounting firms.
The mechanics are different from a blue-link ranking. An AI tool assembles an answer from sources it considers credible, so what matters is whether your firm gets named inside content those tools can read and trust.
In practice that means real author credentials on your pages, specific detail instead of generic advice, and structured data that tells the tools what your firm is and who works there. You can see where your firm stands right now with our free AI Search Check.
It depends on scope more than anything else. A single-office firm chasing one city needs less work than a multi-partner firm going after a national niche, and the price should reflect that.
Be careful comparing quotes on the monthly number alone. A cheap retainer that covers two blog posts and nothing else won’t fix a site Google struggles to crawl, and the content will underperform because the foundation underneath it hasn’t been touched. We publish our tiers with what each one includes on our pricing page so you can see where your firm would land before you talk to anyone.
A general agency has to learn your industry on your budget. An accounting SEO specialist already knows the vocabulary. “Fractional CFO” and “outsourced controller” pull different buyers. Demand swings hard around filing season. A page about R&D credits has to be right, because a wrong one is a liability for the firm that published it.
That shows up in the keyword list and in the content. We aren’t researching what an accounting firm sells at the start of the engagement, so the first months go into work that moves positions. We put the four accounting SEO fixes most firms can make on their own into one post, if you’d rather start there.
Yes, and more than most remote-first firms expect. Plenty of owners still search “cpa near me” even when they’re happy to work with someone three states away, so the local pack is often the first place your firm can realistically appear.
The work is different from national SEO though. It runs on your Google Business Profile, consistent name and address details across directories, and a steady flow of reviews. We covered what actually moves a local ranking in SEO for accountants: what works locally.
Get your free SEO audit. We’ll look at your site, your competitors, and show you exactly where you’re missing clients on Google and AI search. Takes 30 minutes. No obligation.
Eric Killian, CPA · The Fitness CPA, Colorado
When someone asks Google and AI search for an accountant, your website decides if you come up. Check it free in 2 minutes.
No credit card. No sales call. Just the report.
