SEO for accountants: get your firm found on Google and AI search.

100+ accounting firms grown. 7+ years working in this niche. Everything we do is aimed at one thing: getting your firm to show up and get chosen on Google and AI search.

Whitney Hesmer, Markology founder
100+
Firms found
Found
tldraccounting.com › therapy-cpa
Accounting for Therapists | TL;DR Accounting
The opportunity

Your best leads are searching on Google right now.

If a prospect searches “accountant for my restaurant” or “best CPA near me” and your firm doesn’t appear, you don’t exist to them. SEO is how we change that: getting your firm in front of high-intent prospects at the exact moment they’re ready to hire.

500%

Average organic growth for accounting firms we work with on Google and AI search.

What we do

Everything your firm needs to get found.

Six disciplines we run together, all aimed at one thing: getting your firm to show up and get chosen on Google and AI search.

SEO audit

A thorough baseline: where your site stands today, what your competitors are doing, and exactly what it will take to get your firm found on Google and AI search.

Keyword research

We map the exact search terms your ideal clients use, from niche-specific phrases to location-based searches, and build your strategy around them.

On-page SEO

Every page, title, heading, and meta description written and structured to signal relevance to Google. Content that answers what prospects are actually asking.

Technical SEO

Site speed, crawlability, Core Web Vitals, schema markup. The foundation Google checks before showing your firm to anyone.

Link building

Credible backlinks from accounting and finance publications. No black-hat tactics: only quality placements that improve how Google and AI search view your firm.

Local SEO

Google Business Profile, local citations, and location-based content that put your firm on the map for clients searching nearby on Google and AI search.

From the results dashboard

Accounting firms we've grown on Google.

Curious about our results? These dashboards come straight from real client data in 2025 and 2026.

Therapist-niche CPA firm
Niche category dominance

Owns the therapist-accounting category and Seattle small business in the same breath.

keywords in the top 4 on Google
0
keywords in search, May 2026
0
keyword count over 24 months
+ 0 %
Keyword
POS
Vol / Mo
CPC
best accounting software for therapists
#1
30
$25.79
small business cpa seattle
#1
90
$20.40
small business accountant seattle
#1
110
$16.89
bookkeeping for small Seattle businesses
#1
50
$15.64
therapist starting salary
#2
260
psychotherapist accountant
#2
260
accounting for therapists
#2
90
$22.94
bookkeeping for therapists
#4
140
$20.05
How we got there

A therapist hub paired with Seattle service pages. The salary post is the top-funnel magnet (10,000+ monthly impressions in Search Console). The service and bookkeeping pages convert.

Silicon Valley RIA
Portfolio scale, Silicon Valley RIA

From 555 keywords in search to 1,727 in 24 months. 3.1x growth on a Silicon Valley RIA.

Organic keyword count
SEMrush, monthly · Jun 2024 to May 2026
SEMrush data
keyword count growth
0 ×
domain rank, 6.7M to 1.65M
0 ×
Keyword
POS
Vol / Mo
CPC
databricks tender offer
#1
stock offset on paystub
#1
cost basis vs market value
#2
amt cost basis
#2
rsu cost basis calculation
#2
how to calculate rsu cost basis
#3
financial advisor san francisco
#7
How we got there

A tax-event content engine pointed at Silicon Valley equity comp: RSU cost basis, ISO and NSO tax, AMT, tender-offer mechanics. Each new vesting event or named-company liquidity event gets its own quickly-indexed post.

Therapy-practice accounting startup
Launched from zero

A brand-new domain went from 4 clicks a month to 187, and now outranks the category's biggest brand.

Clicks per month (search console)
Feb 2025 to Mar 2026
Traktion clicks per month logo
ranking keywords in 13 months
0 to 10
monthly clicks, 4 to 187 peak
0 ×
Keyword
POS
Vol / Mo
CPC
therapy practice profitability
#1
40
cfo for therapists
#2
40
heard reviews
#5
110
heard for therapists
#6
110
heard accounting (competitor)
#7
390
How we got there

A comparison-vs-Heard hub anchors the funnel and intercepts users mid-research. Profitability and CFO-for-therapists pages handle top-funnel education and convert.

Dental-niche CPA Firm
Explosive vertical growth

37x keyword growth in 24 months. 56x click growth in 14 months.

Organic keyword count
SEMrush, monthly · Jun 2024 to May 2026
SEMrush data Dental CPA
Clicks per month (search console)
Feb 2025 to May 2026
Clicks per month Dental CPA
Keyword
POS
Vol / Mo
CPC
ebitda dental practice
#1
90
$3.87
houston dental cpa
#2
90
$12.86
bulk dental office supplies tax deductible 2025
#2
50
best dental ai tools for workflow management 2025
#2
50
dental practice valuation calculator
#2
320
$5.74
dental accountants
#2
480
$12.41
How we got there

A practice-economics hub (EBITDA, valuation, build-out cost, net-income benchmarks) plus an “AI tools for dentists” cluster timed to the 2024 and 2025 dental-AI wave.

Local CPA firm, Fort Worth
Local SERP dominance

Owns the Fort Worth CPA search results.

queries sitting at #1
0
total ranking keywords, May 2026
0
keyword count growth, 24 months
0 ×

1

fort worth accountants
260 / mo · $9.69 CPC

1

accountant fort worth
140 / mo · $9.48 CPC

2

forth worth tax accountant
40 / mo · $10.80 CPC

3

certified public accountant fort worth
210 / mo · $9.48 CPC

3

fort worth certified public accountant
90 / mo · $9.48 CPC

4

accountant fort worth tx
260 / mo · $9.48 CPC

4

fort worth bookkeeping services
50 / mo

4

accountants fort worth
40 / mo · $9.48 CPC
How we got there

A tight homepage and Fort Worth service-page combo built for exact-match local queries. Every variation a Fort Worth searcher might type is mapped to a page targeting it directly.

Local CPA firm, Cape Cod
Zero to #1 across the SERP

From not ranking at all to #1 for every Cape Cod CPA search query.

accountant cape cod
new to #1
#1
cape cod accountants
new to #1
#1
cape cod cpa
new to #1
#1
cpa cape cod
new to #1
#1
cpa cape tax preparation
new to #1
#1
cpa for medical professionals
new to #1
#1
payroll services cape cod
held #1
#1
How we got there

A pillar page on Cape Cod accounting firms plus service pages for tax prep, payroll, and small-business accounting, each targeting an exact-match local query. Brand-name pages stay locked at #1 so referred prospects never get hijacked by directory sites.

In their words

Hear it straight from them.

What accounting firm owners say a few months after their firm starts showing up on Google and AI search.

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Eric Killian
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Camila S., Marketing Director
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Jordan Cook, Owner
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Toni Cameron, Owner
How it works

Getting your firm found in 3 steps.

The same process we’ve used with 100+ accounting firms to get them found and chosen on Google and AI search.

Audit & strategy
1

Audit and strategy

We start with a full SEO audit: your current visibility, your competitors, and the keyword gaps that represent your biggest opportunities. Everything your firm needs to get found on Google and AI search, mapped out in week one.

Build & publish
2

Build and publish

We build and publish the pages, content, and technical fixes your site needs. Every piece is written for your niche, structured for search, and optimized for the specific clients you want to attract.

Grow and track
3

Grow and track

Monthly reporting, backlink campaigns, and continuous optimization. You see exactly where your firm is being found on Google and AI search, and where we're pushing next.

Three ways to work with us

Choose how you grow.

Run it yourself with our course, hand off the essentials with Lite, or let our agency manage everything. Every plan is built only for accounting firms.

DIY Course
Do it yourself
$299
/mo

Learn to run your firm’s marketing yourself with Claude. A full foundations course, plus a new AI skill every month.

Markology Lite
Done-for-you essentials
$1,499
/mo

Your hands-off marketing arm. Leaner scope and price, we run the essentials that get your firm found on Google and AI search.

Most popular

Agency
Full service
$3,500–$4,500
/mo

The complete done-for-you marketing arm. SEO, content, ads, social, and email, fully managed by our team.

Common questions

SEO for accountants, explained.

The questions accounting firm owners ask us most about SEO, search, and getting found by the right clients.

What is SEO for accountants?

SEO for accountants  is the work of getting your firm found on Google and AI search when potential clients look for the services you offer. It covers your website, the content you publish, and the technical signals search engines use, all tuned to the searches your ideal clients actually make. You’ll also hear it called accountant SEO or CPA SEO: same discipline, same goal of putting your firm in front of the right searches.

Most firms now get chosen the same way every other business does: a prospect searches Google or asks an AI tool for a recommendation. SEO for accounting firms makes sure your firm is the one that shows up and gets recommended, so you bring in qualified leads without relying on referrals alone.

Our SEO services for accounting firms include a full audit, keyword research, on-page and technical SEO, content written for your niche, local SEO, link building, and optimization for AI search. Everything is tracked monthly in a real-time dashboard so you can see your keywords and positions move.
Most accounting firms start seeing keywords climb within the first two to three months, with meaningful lead growth by months four to six. SEO for accountants compounds over time, so the firms that start now keep pulling further ahead of competitors who wait.
Ads buy visibility for as long as you pay. SEO builds visibility you own. The two work best together: ads bring leads immediately while SEO for accounting firms compounds underneath, lowering your cost per lead over time.
Yes. Prospects increasingly ask ChatGPT and other AI tools for an accountant the same way they once searched Google. Our SEO services for accounting firms are built for both, so your firm gets found and recommended on Google and AI search alike.
Are you showing up on Google and AI search?

Find out where you stand today.

Get your free SEO audit. We’ll look at your site, your competitors, and show you exactly where you’re missing clients on Google and AI search. Takes 30 minutes. No obligation.

"We have too many leads. I never thought this would be the case."

Eric Killian, CPA · The Fitness CPA, Colorado