We can’t even begin to tell you how many times we have gotten emails along the lines of…
“Oh, I don’t need a website. If a client wants something, they can call and ask.”
“Sure, I’d like more leads, but I don’t think a website would help.”
“Hey Markology team, you’re awesome!”
OK - so that last one may not have been relevant to today's post, but we just had to throw it in there.
Alright. Let’s get back into the story.
Now, there is no ultimate secret weapon to designing a solid website. What works for one accountant may not necessarily work for you, and that’s totally okay.
However, I think we can all agree that every website should help convert more leads. That should be the foundation of your design. The rest is just extra.
Get ready - you are about to learn the top 10 things your website should have if you are ready to convert more leads as an accountant.
Tip #1: Don't Worry Too Much About Design
I know what you’re thinking. This tip may seem a little odd but hear us out OK.
The overall design plays a pretty small role in your website's success. At the end of the day, the main point of a website is to convert leads. As long as your website is functional and persuasive, you are set.
Start with function and work backwards.
Tip #2: Choose a Simplistic Design With Lots of White Space
Have you ever stumbled across a cluttered website and had no idea where to even look first?
We sure have! And let us tell you, it isn’t fun. More doesn’t always mean better. In fact, it’s usually the opposite.
There is no need to take up every square inch of every page with super fancy design elements. Less is more.
Tip #3: Make It Functional
When time is of the essence, most users won’t have the time or energy to play around on a website that isn’t functional.
Your website’s purpose should be to inform AND convert. The style and design is just a bonus, but at its core, it should be user-friendly.
Tip #4: Include a Form or Call to Action on Every Page
Unfortunately, mind-reading is not a thing yet. When it is, we will be so ready!
Anyways, it’s so easy to assume your visitors will know exactly what to do. But unfortunately, that is not always the case. It certainly can’t hurt to place a contact form and/or call to action on every page, so customers won’t need to guess.
Tip #5: Incorporate Lead Magnets
Capturing leads isn’t always easy - however, it’s not impossible.
You just have to go about it the right way and make it fun!
Valuable content such as how-to guides, quizzes and calculators are all great ways to get some solid leads.
Getting someone to visit your website is one thing. Getting them to stay AND come back is something else.
Here’s a landing page we recently made for The Fitness CPA. It’s straight to the point, delivers value and it works!
Tip #6: Answer Client Questions
Hide and seek has its time and place. But it shouldn’t be happening on your website.
Websites and first dates have a lot in common. You never want to make it all about you. You want to make it about the visitor and ensure all of their FAQ’s are being answered.
You’ve got to assume that most people who visit your website have absolutely no idea if you’d be able to help them.
Creating a dedicated FAQ page can make things so much easier for your visitors.
Tip #7: Don't Reinvent The Wheel
Why fix something that isn’t broken? Users are already used to the same wording and icons for most websites - so why change it?
Sometimes getting too creative with the menu, links, and layouts can get confusing. There is nothing wrong with keeping layouts standard.
Tip #8: Map Out The Customer Journey
Your web pages shouldn’t be a maze. Let every page flow smoothly, so your visitors can find what they need without the hassle.
Don't be afraid to put yourself in their shoes and really think about how they browse.
Tip #9: Add Social Proof
The truth of the matter is - clients want proof. Sometimes people need to see it to believe it. Build your credibility by adding testimonials and reviews to your site.
Don’t just tell them why your business is amazing...
Also, let’s be honest. At the end of a long exhausting day, reading older testimonials can make you feel pretty awesome.
Tip #10: Improve Website Speed
What’s that expression again? Slow and steady wins the race…
Take a few minutes to completely scratch that saying - well, for website speed anyways…
When it comes to website speed, every second adds up. The last thing you want is for users to leave because it’s just too slow.
Need More Help With Your Website Design?
What’s so awesome about websites is that they are not this permanent thing you can never change. (Just make sure you're using an efficient website builder for changes.)
If you’re no longer loving a certain element or design, you can change it whenever you like.
At the end of the day, as long as your site delivers and converts, we give you an A+!